Own business: growing white cabbage. What greens are profitable to grow in a greenhouse for sale and what is needed for this

* Calculations use average data for Russia

Growing greenery is a business that you can do on your own site by building a greenhouse on it. It does not promise super profits, but it is perfect as a part-time job.

1. PROJECT SUMMARY

The purpose of the project is the organization of a greenhouse for growing greenery for its implementation in the Rostov region. The main target audience is concentrated in Rostov-on-Don. The target audience is small wholesale buyers who sell their products among the city's population aged 20 to 50 years with different income levels.

The growing demand for fresh vegetables and herbs, the fashion for healthy eating and state support for agriculture have led to the active development of the greenhouse business. In the Russian greenhouse industry, it is profitable to grow fresh herbs for sale - they are more unpretentious than vegetables and do not require constant care. According to market research, the need for salad greens increases by 10% every year.

Thus, the idea of organizing a greenhouse for growing greenery is relevant. This business has the following benefits:

Preferential conditions for doing business related to agriculture;

Increasing sales without investment!

"1000 Ideas" - 1000 ways to stand out from the competition and make any business unique. Professional kit for developing business ideas. trending product 2019.

For the implementation of the project, a private land plot with a total area of 50 sq.m. is used. The personal household plot is located in the Rostov region, 25 km from the enterprise is the city of Rostov-on-Don.

The initial investment is 182,000 rubles. Investment costs are directed to the construction and equipment of greenhouses, advertising promotion, the formation of a working capital fund until the project reaches payback. The bulk of the required investment, 68%, falls on the construction and equipment of greenhouses. Own funds will be used to implement the project.

The financial calculations cover the two-year period of the project's operation. It is anticipated that after this time, business expansion will be required. In accordance with the calculations, the initial investment will pay off in the ninth month of operation. Based on the results of the first year of operation, a net profit of 513,800 rubles and a return on sales of 47.8% are forecasted.

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

The greenhouse business in Russia is a promising area, which is explained by the growing demand for fresh vegetables and herbs, the fashion for healthy eating, and the state priority for the development of agriculture in the country. Today, the state is increasingly focusing on the development of the industry, helping beginners and existing farmers, allocating land at preferential rates, subsidizing interest rates on loans and providing grants for the development of greenhouses. However, the main problem hindering the development of the industry is high utility tariffs.

At present, the greenhouse business continues to develop rapidly, increasing the production of vegetables and herbs in domestic greenhouses through the construction of new greenhouses and the modernization of old production facilities. As a result, the gross harvest of greenhouse vegetables and herbs has increased by 17.7% over the past two years. Despite this, the need of Russians for protected ground products produced in the country is satisfied only by 26%. About 600,000 tons of vegetables are harvested from greenhouses in Russia, with a need of 3 million tons. And this demand is increasing by 10-15% annually.

In the Russian greenhouse business, it is profitable to grow fresh herbs for sale. These products do not require as much light and heat as vegetables, they are more unpretentious and do not require constant care. Practice shows that growing greens is 5 times more profitable than vegetables.

In addition, according to marketing research, the need for people to include greens of various varieties in their diet increases by 10% every year, which creates a significant demand for these products among consumers.

Thus, the cultivation of greenhouse greens is a promising line of business. The peculiarity of greenhouse cultivation of greenery lies in the possibility of year-round production, under any climatic conditions. Table 1 summarizes the key advantages and disadvantages of growing greenhouse greenery to consider when planning a business. With the right development, a business can bring a stable and high income.

Table 1. Advantages and disadvantages of greenhouse cultivation of greenery

Advantages

Flaws

The greens grow quickly, which allows you to take several crops a year and quickly earn income;

High and regular demand for products, which allows finding distribution channels;

Both wholesale and retail sales are possible;

Simple business organization;

Greens are unpretentious in care and do not require much attention;

Small starting capital;

Growing greens does not require specialized knowledge;

Possibility to organize a business at home;

Fast payback

High level of competition in the market;

The market is seasonal;

Short shelf life of products and quick loss of presentation;
- to grow greenery all year round, an expensive greenhouse is required;

It is impossible to sell products through stores without obtaining permits;

Low price for products

When organizing a greenhouse business, it should be borne in mind that this is profitable only if production is located in the southern or central regions of the country. It is more profitable to pay for the transportation of products to the northern territories than to engage in the greenhouse business there, paying significant heating costs.

Thus, we can talk about the attractiveness of this business. Growing a greenhouse business can become a profitable and highly profitable business. A detailed business plan for growing greens in a greenhouse will help you avoid problems when starting your own business.

3. DESCRIPTION OF GREEN GREEN PRODUCTS

Leafy vegetables include lettuce, parsley, dill, onion, cilantro, basil, garlic, and a number of other crops. Lettuce, onion and dill are in the greatest demand. The most profitable type of greens for growing is onions, as it is an unpretentious and fast-growing crop. However, during its implementation, it may be difficult to find buyers, since many grow onions. The most cost-effective greens - lettuce. Recently, the cultivation of arugula is gaining popularity.

It is recommended to start with growing several crops and gradually expand the range. When selecting crops for cultivation, the following parameters should be taken into account: the growing season, the required area for sowing, greenhouse growing conditions, endurance, demand, price. Table 2 presents a comparative description of various types of greens, which will help to correctly form an assortment.

Table 2. Characteristics of the types of greens for cultivation

Types of greenery	greenhouse cultivation	growing season	Endurance	Required area	Long term storage
Parsley

This project involves the cultivation of the following types of greens: parsley, dill, lettuce, onion. All products comply with the requirements of GOSTs (GOST R 55904-2013, GOST 32856-2014, GOST 33985-2016 and GOST R 55652-2013, respectively). As packaging for fresh products, transparent plastic containers are used, as well as cone bags, which improve the presentation of products and simplify transportation. Packing for 100-150 gr. It is also planned to produce products in the form of assorted sets, which include at least two types of greens.

The products are sold at room temperature, chilled and are intended for sale in retail and wholesale trade networks, in public catering establishments and for industrial processing.

Ready-made ideas for your business

Small-scale wholesale prices for greens vary between 50-150 rubles. per kilogram. It should be borne in mind that the price of greens fluctuates depending on the season. On average, the price is 80 rubles. per kilogram at retail prices of 200 rubles. per kilogram.

4. SALES AND MARKETING OF THE GREEN GROWING BUSINESS

The peculiarity of the greenhouse growing business is that the target audience is not the end consumer, but wholesale buyers, product distributors, represented mainly by various vegetable and food stores. At the same time, the advertising strategy must take into account the requirements of the end user in order to plan production and forecast sales. Portrait of the final consumer of products: city population aged 20 to 50 years with different income levels; gender and occupation as such do not play a role.

Thus, the marketing policy of the project covers both the assessment of end users and methods of promotion among flower distributors. Advertising is aimed at establishing long-term cooperation and developing a client base.

The most difficult task in the greenhouse business is finding a sales market. Greens are a perishable commodity, so a well-functioning system of distribution channels and a competent marketing strategy are needed. In order to form sales channels, a novice entrepreneur should:

Analyze the competitive environment, assess the level of demand for products, develop their competitive advantages;

Ready-made ideas for your business

Conduct a price analysis of the market and offer more favorable conditions as a supplier: lower cost, flexible system of discounts for wholesale buyers, guarantees, etc.;

Issue a catalog of finished products on paper and on the Internet. Form a list of potential buyers and send out commercial offers.

Sales channels for fresh herbs can be:

retail grocery stores with a wide range of products;

network grocery networks;

vegetable bases;

farm shops that specialize in the sale of organic products made in Russia;

establishments of the HoReCa segment - restaurants and cafes.

Promising markets include online stores, which have recently been gaining popularity and offer customers fresh, farm products. To develop this sales market, you can team up with vegetable cooperatives presented on Internet sites. In the future, with proper advertising of their products, it is possible to open their own outlet.

Each distribution channel has its own advantages and disadvantages, which relate to the final cost of greenery, the volume of batches sold, the terms of cooperation, etc. In order to establish distribution channels and avoid losses from overproduction, it is necessary to create a stable sales network several months before harvest. It should be noted that the search for new customers and the development of sales markets is an ongoing process, so a sales specialist is needed to carry out this function. His responsibilities will include attracting clients and working with them, as well as advertising support for the project and analyzing the effectiveness of using the advertising budget.

Promotion is carried out in various ways. The advertising budget is 30,000 rubles and consists of the following types of costs:

Creation of a product catalog (commercial offer) and printing of advertising material (including business cards) - 10,000;

Direct marketing is a way to increase sales by sending sales letters to potential customers. Effective direct marketing is ensured by narrowing the target audience and a well-composed mailing that may interest the client. The same group of expenses includes the costs of promotion on the Internet, the implementation of call-promotion and transportation costs - 20,000 rubles.

Participation in various thematic fairs and business events is also expected.

The competitiveness of the project is ensured by the high quality of products. In all promotional activities, attention is focused on the merits of purchasing goods from a domestic manufacturer (savings in transportation costs, lower prices, reduced risk of supply disruption, guarantees, a flexible system of discounts, high product quality, which is achieved by reducing delivery times).

Ready-made ideas for your business

When planning the sales volume, production capacity should be taken into account, since the maximum production volume depends on the area of greenhouses, growing conditions, green varieties, etc.

The maximum production volume is calculated based on the area of greenhouses - 50 square meters. m., the average ripening period is 30 days and the average yield of lettuce crops is up to 4 kg per 1 sq. m. In total, the annual yield of the greenhouse will be about 2400 kg per year, and 200 kg per month. This indicator should be guided by when planning the volume of sales.

How much can you earn growing greens? With an established system of marketing products and an average retail price of 200 rubles. sales volume will be 40,000 rubles per month. In winter, when the price of greens increases significantly, monthly income can double.

5. PRODUCTION PLAN OF THE FARM FOR GREEN GROWING

How to open a greenery growing business from scratch? The project organization algorithm involves the following steps:

Decide on the place and technology of growing greens;

Purchase specialized equipment;

Hire skilled workers;

Plant the seed.

Let's dwell on each point in more detail.

Organizing a greenery business includes the following steps:

1) Registration with state bodies. This project focuses on the cultivation of greenery and positions itself as a personal household plot. Its activities are not taxed and do not require registration. This option is suitable for a small production that plans to cooperate with small distributors.

The company is located on a private plot of 50 sq. meters, located in the Rostov region. The city of Rostov-on-Don is located 25 km from the enterprise. Because the area of the site does not exceed 2 hectares, for organizing a business it is enough to get only a certificate from the local administration that this site belongs to you and is used for growing greenery. With small volumes of production, it is not necessary to register as an entrepreneur: in this case, you sell the products yourself or sell them to resellers at wholesale prices. If in the future it is planned to sell products through grocery stores or vegetable bases, business registration will be required.

2) Production technology. The production technology provides for the creation of two greenhouses (total area - 50 square meters), the use of irrigation equipment. The process of planting seedlings, some care operations, as well as harvesting is carried out manually. The production cycle should be planned based on the fact that the first harvest is expected 30-40 days after transplanting.

There are different technologies for growing greens in a greenhouse:

Hydroponics (growing plants without soil in liquid media using fertilizers). The cost of 1 hydroponics installation is about 1500 rubles. for one installation;

- “intermediate” (peat, hydroponics and ordinary soil are used). This method is 3 times more expensive than conventional hydroponics.

There are also various types of soils that can be used in conjunction with hydroponics. Each soil has its own characteristics (Table 3).

Table 3. Types of soil for greenhouse cultivation of greenery

Soil type			Price
	no unpleasant smell, plants do not rot, low price	require care (need to be filled with hot water and placed in a container).	from 300 rub. per 1 cubic meter
	high availability	needs the introduction of various fertilizers and nutrients.	from 700 rubles per 1 cubic meter
Expanded clay	Retains moisture, lightweight, affordable price	does not contain nutrients, therefore it is necessary to fertilize regularly	from 1400 rub. per 1 cubic meter
	practical economical option, good air permeability	heavy and does not retain moisture.	from 50 rub. per kg
coconut flakes	environmentally friendly, durable, universal primer	high price.	from 100 rub. per kg
Hydrogel	retains moisture for a long time, passes water, does not harm plants	high price	from 1500 rub. per kg

The choice of soil depends on many factors, including the characteristics of growing crops from which the assortment is formed. Features of growing selected types of greenery are shown in Table 4.

Table 4. Features of growing various types of greenery

Kind of greenery	Growing features
After germination, it takes about 25-30 days to harvest. Watering needs plentiful and frequent, and after cutting, top dressing with fertilizers is required. When cloudy, additional illumination is needed, in winter we also illuminate with fitolamps (3-4 hours)
	Seeds germinate 2-3 weeks, harvest 40-50 days after germination Short shelf life, requires additional lighting in winter
	Seedlings for 5-7 days; harvesting - in 10-12 days. Unpretentious. After cutting the leaves, you need top dressing
	Harvest in 25-30 days It does not require special conditions and special care, but to increase the yield, onions need to be regularly watered and fed with fertilizers.

3) Purchase of equipment. Another important question when implementing a business project is how to choose a greenhouse for growing greens? The construction of a greenhouse is a very important stage in the organization of this business. The quality of the manufactured products, and hence the success of the business, depends by 60-70% on how well and technologically competently the greenhouse will be designed.

For growing greenery at home all year round, capital structures on a solid foundation are suitable. The most efficient greenhouse system for growing greenery is a thermos greenhouse. This design, due to the double coating and the solar collector, allows you to do without heating. Greenhouses with a wooden frame, coating (roof - polycarbonate, walls - thick film) with a total area of 50 sq.m. will cost, on average, 60-70 thousand rubles.

The volume of investments required to create greenhouses is 122,000 rubles. Of these, 80,000 rubles. - funds for the construction of greenhouses, and 42,000 rubles. - purchase of greenhouse equipment, the list of which is given in table 5.

Industrial greenhouses most often use hydroponic technology. They can significantly save space and reduce the cost of finished products. Plants are grown in liquid nutrient solutions, without the use of soil. The cost of a hydroponics kit for a greenhouse is about 70,000 rubles. For soil cultivation, greenhouses must be equipped with a drip irrigation system. The cost of an automatic drip irrigation system for greenhouses with an area of 150 sq.m. - 12,000 rubles.

Lighting for greenhouses is provided by LED lamps, which have spectral characteristics that are completely identical to sunlight. Thanks to this, the normal process of photosynthesis in plants is ensured. In addition, LED lamps save up to 60% of electricity and do not heat up.

Table 5. List of farm equipment

The cost also includes the purchase of seeds, but they can be grown on their own, due to which it will be possible to save. It is also necessary to provide for the cost of biofertilizers - this item of expenditure will amount to 7,000 rubles.

4) Search for distribution channels for products. A greengrowing business will only generate consistent profits throughout the year if marketing channels are established. Therefore, it is necessary to pay special attention to the stage of finding customers and establishing commercial cooperation. Whole sale of greenery is the best option for organizing sales. The basis of successful sales is a competent pricing policy and a flexible system of working with clients.

5) Selection of personnel. At the first stages of work, the entrepreneur can perform all the actions on his own. In the future, he will need the help of a sales representative who will look for new distribution channels, as well as an assistant working in the greenhouse.

6. ORGANIZATIONAL PLAN

In the first year of work, it is planned that the entrepreneur will independently organize the production process. It is allowed to involve third-party assistants at certain stages (for example, during a period of high sales).

7. FINANCIAL PLAN

The financial plan takes into account all income and expenses of the greenhouse industry, the planning horizon is 2 years. It is planned that after this period, expansion of the business will be required.

To launch the project, it is necessary to calculate the amount of initial investment, which includes: the cost of purchasing equipment, advertising promotion on the market, the formation of working capital, which will cover the losses of the initial periods.

The initial investment for a greenhouse for growing greens is 182,000 rubles. Of these, 68% falls on the construction and equipment of greenhouses, advertising - 16%, and working capital - 16%. The project is financed by equity. The main items of investment costs are shown in Table 6.

Table 6. Investment costs

Variable costs consist of the capacity spent on irrigation, heating, as well as consumables (seedlings, fertilizers, etc.). In this case, utility costs are classified as variable. It is also necessary to calculate the cost of production. Practice shows that the cost of growing greens is 10-60 rubles (depending on the crop). To simplify financial calculations, the amount of variable costs is calculated as the average cost of growing greens - 25 rubles.

Fixed costs consist of advertising costs, depreciation and biofertilizer costs. Lack of staff allows you to eliminate staff costs. The amount of depreciation is determined by the straight-line method, based on the useful life of fixed assets in 3 years.

Table 7. Monthly expenses

Thus, fixed monthly expenses were determined in the amount of 17,000 rubles.

8. PERFORMANCE EVALUATION

The payback period of the project with an initial investment of 202,000 rubles is 10 months. The net monthly profit of the project upon reaching the planned sales volumes will be 18,000 rubles. It is planned to reach the planned sales volume in the fifth month of operation. Return on sales in the first year of operation - 47.8%. High profitability is achieved due to the high margin on products. The annual volume of net profit for the first year of implementation will be 245,575 rubles.

9. POSSIBLE RISKS

To assess the risk component of the project for greenhouse cultivation of roses, it is necessary to analyze external and internal factors. External factors include threats related to the economic situation in the country, markets. To internal - the effectiveness of the management of the organization.

Internal risks include:

Greens are perishable goods that cannot be stored for a long time. In order to avoid losses, it is necessary to constantly monitor the market and forecast demand;

Errors in the estimation of sales volumes, which may lead to the disposal of products. It is possible to reduce the likelihood of this risk by creating a well-functioning system for marketing products;

Product quality that does not meet the stated requirements and market requirements: it is necessary to constantly monitor the quality and identify deviations (non-compliance with the technology or low-quality seed);

Errors in the process of growing products, on which product quality and yield depend. Constant monitoring and competent work in greenhouses will reduce the risk.

External factors include:

The presence of a variety of pests that can not only spoil, but also completely destroy the crop. This can be avoided by providing constant protection against pests;

Climatic conditions that complicate the process of growing products and incur additional costs (in the case of a cold winter - for warming the room, in the case of a dry, hot summer - for irrigation). This risk is the most specific for this type of business and almost cannot be managed. The only thing that an entrepreneur should do in this case is to have a reserve of funds in order to respond to the problem in a timely manner and eliminate it;

High level of competition in the market. It is possible to reduce this risk with a well-thought-out marketing strategy and achieving certain competitive advantages (due to a better price, special conditions, guarantees, additional services);

Termination of cooperation, entailing financial losses (decrease in profits, increased costs for finding new partners, etc.) The occurrence of this problem may occur due to inadequate product quality, disruption of supplies, the emergence of a competitor who is ready to offer more favorable conditions. One way or another, an entrepreneur must always take this risk into account and create conditions for cooperation that would be beneficial to both parties.

Evgenia Yurkina
(c) - portal of business plans and guides for starting a small business

1358 people are studying this business today.

For 30 days this business was interested in 161482 times.

Profitability calculator for this business

Greenery business - 7 stages of this project + 10 ideas that will help ensure a stable income + 10 business tips.

Capital investment: you will need from 30 000 rubles
Payback period: from 1 month

The promise of such an undertaking is obvious: growing greens as a business meets the needs of today's citizens.

Residents of megacities are increasingly experiencing a lack of strength and energy.

The high pace of life, the abundance of information, the deterioration of the environment affect people's health.

Citizens run to pharmacies and improve their health by buying synthetic vitamins.

Everyone knows that such drugs are absorbed much worse than natural vitamins, which are found in abundance in greens.

In addition, the whole "greenfinch" is a powerful antioxidant.

It is used as a "detox" diet.

"Detox" means detoxification.

That is, if a person is not a fan of eating greens or a raw foodist, he will still use it for dietary and medicinal purposes.

In extreme cases, as a seasoning and a means of improving appetite and digestion.

It is clear that there will always be a demand for this type of product.

So all you have to do is roll up your sleeves and work for the health of your fellow citizens.

Decide how to grow greens

4 ways to grow greens:

In a room in my own apartment.
In the country in the open field or a larger area.
In a greenhouse.
In an insulated garage or basement.

If there is nothing at all, you can start with a room in an apartment. There will be little investment.

You will need soil, growing containers, top dressing and seed.

Seedling boxes should be arranged in tiers.

This will increase the useful area of \u200b\u200bthe room.

You won’t grow much here, but as a start, to decide what, where, how much and how much they take from you, this is a good option.

What kind of competition?

Maybe this niche in your city is already occupied?

In a word, mini-marketing in action.

Yes, and get acquainted with the peculiarities of growing crops, for sure you will try something new and exotic, unusual for our Slavic stomachs.

On a personal plot, it is possible to realize your idea only in warm weather.

The quality of greens will be higher, but the price will also be lower due to the abundance of products in the summer. You can grow a lot more here.

Investments will be minimal.

But since the land is not located in the city, transportation costs will increase.

Especially if you rent large areas.

Growing greens in is a year-round business.

But this is the most costly option.

You will have to buy a plot, if you do not have your own, and build a greenhouse on it.

The room must be heated and lit.

The soil will deplete faster.

Transportation costs will increase, as you will be shipping all year round, and not seasonally.

Let's compare the pros and cons of each way of doing business:

Business type	pros	Minuses
indoor growing greenery	✓ Low costs. ✓ All year round. ✓ Opportunity to explore the market. ✓ Small risks. ✓ Business at home.	✓ Small volume of production - small income. ✓ Greenery quality is low. ✓ The room may suffer due to the climatic regime (fungus, etc.).
Outdoor cultivation	✓ Low costs. ✓ High quality greens. ✓ Ability to regulate the amount of grown products (from medium to large).	✓ Product prices are lower than in winter. ✓ Only part of the year is occupied. ✓ Transportation costs.
greenhouse business	✓ Year-round business. ✓ Medium green quality. ✓ Large volume of production - more income.	✓ Big investment. ✓ Utilities (heating, lighting, water). ✓ Seasonal marketing risks (summer). ✓ Transportation costs. ✓ Doing business in warm areas. In winter, the maintenance of greenhouses in the northern regions is very expensive. ✓ Not all types of greens do well in greenhouses.
Greenhouse in the garage	✓ All year round. ✓ Medium investment. ✓ Business within the city. ✓ Small risks. ✓ No need to make repairs in the apartment (compared to the 1st point).	✓ High lighting costs are needed. ✓ Product quality is low. ✓ Small volume of goods.

The most profitable green crops to grow

The most popular crop is green onion, one of the most unpretentious and fast growing.

The downside will be the search for buyers, as many grow it.

Requires large cultivated areas.

The most profitable crop is lettuce.

It costs more and its growing season is 25 days.

Good luck selling!

Well grown in greenhouses.

Spinach is in demand, but it takes longer to grow.

Variants that are always asked and easy to care for are our traditional dill and parsley.

Very profitable radish.

Has a short ripening period and high demand.

But for its crops, large areas are needed.

It is better to start small, gradually expanding the range.

You can grow cilantro, celery, basil, tarragon (tarragon), thyme, sorrel.

Of the new trends - the cultivation of arugula.

Choose early and hardy crops.

Pay attention to the period and storage conditions of grown greens.

Let's arrange our analysis and show it in a table.

Types of greenery	Demand	growing season	Price	Required area	Endurance	Long term storage	greenhouse cultivation
feather bow	+	+	-	-	+	-	+
Parsley	+	-	-	+	+	+	+
Dill	+	+	-	+	+	+	+
Salad	+	+	+	+	+	+	+
Spinach	+	-	+	+	+	+	-
cilantro	+	-	-	+	+	-	+
Other types of greens	-	- + for arugula	+	+	+	+	- (not all cultures)
Radish	+	+	+	-	+	+	+

It remains for you to decide what to choose in the conditions of your area, as the most profitable culture.

Growing greenery in a greenhouse as a business. Peculiarities.

Growing greens in a greenhouse is the most costly and time-consuming business of the listed options.

But it is 4 times more profitable than growing vegetables in a greenhouse way.

You will need:

plot, area for a greenhouse;
costly materials for construction (a film greenhouse is cheaper than a glass one) and insulation;
investments in greenhouse equipment (lighting, watering system (watering cans), racks, containers for plants, foil for wrapping pots (to avoid overheating of the soil), heaters, thermometer);
seeds or seedlings;
priming;
fertilizers;
costs for the necessary technological needs of cultivation.

There are different technologies for growing greens in greenhouses:

hydroponics (growing plants without soil in liquid media with the addition of fertilizers);
"intermediate" (peat, hydroponics (liquid fertilizers) and ordinary soil are used); this method is 3 times more expensive than conventional hydroponics.

There are also different types of soils that can be used in combination with hydroponics: ordinary soil, sawdust, gravel, coconut fiber, expanded clay, hydrogel.

Each soil has its own characteristics.

So sawdust allows the greens not to rot, cheap.

Gravel is a practical, economical option, but it is heavy and does not retain moisture. Coconut fiber, hydrogel are environmentally friendly, versatile, but expensive.

Expanded clay is an ideal option.

Retains moisture, lightweight, inexpensive.

The larger the greenhouse, the more you can grow.

But the cost of a large greenhouse is more.

It is always better to go from simple to complex, from small to big.

So start with a small greenhouse.

Type of seed for growing greens

Traditionally, using seeds is the easiest and cheapest way to sow.

Later, you can collect your seeds instead of buying them.

You can grow greens from seedlings, but you need to buy it or grow it yourself.

It is advantageous to use seedlings for planting in open ground instead of seeds in order to get a faster harvest.

Extended growing: transferring the plant from the open field to a pot and placing it in greenhouse conditions.

By the way, boxes of greens can be sold.

If the plant is decorative, for example, basil, then it can be sold in flower shops.

Forcing is growing from bulbs or tubers.

Registration of a business for growing greenery

If you have small volumes of grown greens, then you may not be registered as an entrepreneur.

In this case, you sell the products yourself (the market) or sell them to resellers who offer a low price.

To sell greens to the bases, you will need to register in stores.

When you have a large excess of products that you cannot sell yourself, take care of the design (coding

OKVED - A.01.12.2.)

This means that you are an agricultural producer with a preferential form of taxation: the Uniform Agricultural Tax will be 6% of the profit (UAT).

We evaluate the profitability and payback period of growing greenery as a business

The payback period for a greenery business is short.

This makes him very attractive.

Some entrepreneurs have achieved profitability of 500%.!

But this is from the realm of records.

Each method of growing has its own profitability and its own lower threshold at which the costs will not pay off.

For example, growing greens in a greenhouse as a business has a 30% deadline.

The plate will help us evaluate each type of business.

Business type	Required investment, rub.	Growing season and sowing cycle	Profit per month	Payback periods
Room or garage	✓ Seed material - 4000 ✓ Packaging - 5000 ✓ Fertilizers and soils - 2500 ✓ Lighting - 11,000 ✓ Utility bills - 2500 ✓ Transport - 5000 Total: 30,000 rubles.	✓ All year round ✓ 4 crops	30 000 rub.	1 month, profitability 50 -180%
Land plot	✓ Seeds - 4000 ✓ Fertilizers - 1000 ✓ Watering - 1500 ✓ Transport - 10,000 Total: 17,500 rubles.	✓ 4-5 months ✓ 2 crops	30 000 rub.	1 month, profitability 100-150%
Greenhouse	✓ Building materials - from 40,000 to 130,000 ✓ Hydroponic installation - 30,000 ✓ Packaging - 7000 ✓ Fertilizers and soils - 3500 ✓ Seed material - 4000 ✓ Lighting - 11,000 ✓ Transport - 10,000 ✓ Utilities - 2500 Total: from 108,000 rubles.	✓ All year round ✓ 4 crops	30 000 rub.	1-3 months, profitability from 25-250%

How to organize the sale of grown greens?

“Don't be afraid of big expenses. You have to be afraid of small incomes.”
John Davison Rockefeller

For a green business, this is a key issue.

The goods are perishable, so it is better to find a market in advance.

Some buyers will need to conclude an agreement.

You can sell greens:

on the market (retail and small wholesale);
but a wholesale vegetable base;
in the cafe, ;
directly to stores
organize your store.

To have a good income on growing greens, we recommend watching the video:

Find greenery outlets.
Start a greengrocery business with traditional crops.
Gain experience on simpler growing options: at home or in the country.
Expand the range gradually.
Growing lettuce will help increase income.
If there is a surplus of products, register.
Invest the first income in the further development of the business.
As experience and desire increase, master greenhouse cultivation of greenery.
Combine outdoor and indoor cultivation.
Open your greenery outlets.

Useful article? Don't miss out on new ones!
Enter your e-mail and receive new articles by mail

Lettuce, as the earliest and most unpretentious green crop, has always been held in high esteem by gardeners. Most summer residents usually begin spring plantings with sowing lettuce, parsley and radish. Recently, the desire for a healthy diet and a large selection of greens in supermarkets make gardeners think about which of these plants can be grown in their beds? In this article we will talk about the nine most interesting, in our opinion, varieties of lettuce.

Carrots come in a variety of colors: orange, white, yellow, purple. Orange carrots are dominated by beta-carotene and lycopene, the yellow color is due to the presence of xanthophylls (lutein); white carrots are high in fiber, while purple ones contain anthocyanin, beta and alpha carotenes. But, as a rule, gardeners choose varieties of carrots for sowing not by the color of the fruit, but by the timing of their ripening. We will talk about the best early, medium and late varieties in this article.

We recommend a fairly easy recipe for a pie with a delicious filling of chicken and potatoes. Chicken and potato open pie is a great hearty dish that is suitable for a hearty snack, it is very convenient to take a couple of pieces of this pastry on the road. The cake is baked in the oven for one hour at 180 degrees. After that, lay it out on a wooden surface, after releasing it from the mold. It is enough to slightly cool the pastries and you can start tasting.

The long-awaited spring for many houseplants is the period of the start of active vegetation, and for the majority - the return of their decorative effect. Admiring the young leaves and emerging shoots, you should not forget that spring is also a big stress for all houseplants. Sensitive to changes in conditions and versatile, all indoor crops are faced with much brighter lighting, changes in air humidity and temperature conditions.

You can easily cook homemade Easter cake with cottage cheese and candied fruits, even without any confectionery experience behind you. You can bake Easter cake not only in a special form or in a paper mold. For the first culinary experiences (and not only) I advise you to take a small cast-iron frying pan. Easter cake in a pan will not turn out as high as in a narrow form, but it never burns and always bakes well inside! Yeast curd dough is airy and fragrant.

It is also interesting in that its fruits (pumpkins) are used as food by young, not ripe ones (zelenets). This means that you do not have to wait for the harvest to ripen, and from late spring to autumn you can have fresh vegetables on the menu. In your beds, it is better to grow varieties and hybrids of zucchini that are resistant to diseases and changes in weather conditions. This eliminates unwanted treatments and allows you to get a crop in any weather. It is about such varieties of zucchini that will be discussed in this article.

In the middle lane, April is the time when the first flowering of plants begins in gardens and parks. The constant soloists of the spring that has come into its own are bulbous primroses. But even among ornamental shrubs you can find those that will delight you with fragrant flowers that enliven a still inconspicuous garden. The main riot of flowering ornamental shrubs falls on the month of May, and most of them, as a rule, bloom in mid-May.

Salad "Uzbekistan" with green radish, boiled meat and eggs is a classic dish of Uzbek cuisine, known to many since the days of the USSR. In any Uzbek restaurant for a snack, you could order this unpretentious, but very tasty salad with meat and radish. If you have never cooked this dish before, I advise you to try it - you will like it and fall into the favorite category! You can diversify the taste a little and add finely chopped cilantro, parsley and a pod of red chili pepper.

We are offered such a huge number of different preparations that, at times, even an experienced summer resident can get confused in the choice of a particular fertilizer. In this article, we invite the reader to get acquainted with WMD - a complex granular organomineral fertilizer of prolonged action, which compares favorably with other modern complex fertilizers. Why WMD is the best nutrition you can offer your plants and how does it work?

The group of medicinal plants that have a general calming (sedative) effect includes a large number of aromatic herbs and shrubs. When used correctly, teas and infusions from these plants help to cope with stressful situations, improve mood, eliminate or reduce nervous overexcitation. In this article, we will talk about the nine most interesting, in our opinion, medicinal plants that can be grown on the site without much difficulty.

Aroma is not the most important and not at all associated with orchids trait. But in some species and individual varieties, the smell is a significant addition to their main "image". Favorite sweets, confectionery and spicy flavors are not uncommon among orchids. Vanilla aromas or more original spicy notes make the delightfully bright flowers even more exotic. And you can choose spicy fragrant orchids from both popular and rare species.

Easy pear and walnut muffins - sweet, juicy and delicious! The homeland of muffins is considered to be Great Britain and America. In England, such cupcakes are made from rich yeast dough, in America from buttery yeast-free dough, which is loosened with baking soda or baking powder, or both at the same time. The basic muffin recipe looks something like this: 200 g flour, 200 ml milk or kefir, 100 g eggs, 100 g butter, baking powder and soda.

What does it take to get a good potato crop? Many gardeners will say - good seed material, fertile soil, timely watering and top dressing. But there is one negative factor that can significantly reduce the potato yield, despite the fulfillment of the above conditions - weeds. On plantations overgrown with weeds, it is not possible to get a rich potato crop, and reusable weeding is one of the most time-consuming procedures in crop care.

Some of the summer residents are lucky, and they acquire an estate with several adult sprawling trees that create shade and cozy corners. But our new dacha had practically no such plantings. And the half-empty area behind the chain-link mesh turned out to be completely open to prying eyes. Therefore, this interesting design was born, which meets the specific requirements of our family. I think our experience in building a multifunctional support for plants will be of interest to you.

Today we will talk about the annual variety "Amore Mio". In 2016, the petunia "Amore Myo Orange" received the gold medal of the International Association of Breeders, Traders and Producers of Flower Crops. The plant grows up to 25 cm in height. The bush looks like a ball, which is densely strewn with bright fragrant flowers up to 6 cm in diameter. Does not set seeds. Petunia "Amore Mio" is used for vertical and horizontal gardening.

Even a child will say that greens are healthy, tasty and in demand by housewives throughout the year. And the Internet is full of advice that you can quickly and easily earn money on growing greens. However, in fact, in order for the cultivation of greens in a greenhouse to be developed as a profitable business, and not to fail on the very first batch of "green vitamins", you need to carefully study a lot of nuances.

"Green" business: where to start

Greens are really present on the table in every home: fresh, dried or frozen, they complement the taste of any dish, and in the winter season they provide the body with much-needed vitamins. And women who watch their figure are your potential regular customers.

The most popular greens sell well regardless of the season

Having started drawing up a business plan, you, as in the famous program, must answer yourself a series of questions: “What?”, “Where?” and when?".
So what to grow? As practice shows, dill, green onions, parsley, basil, sorrel, cilantro, celery and lettuce are the most loved by our fellow citizens. Other types of greens also find their buyers, but you should not immediately allocate a huge territory for their cultivation - first check the laws of consumer demand on personal experience.
Where to grow? Of course, having only beds, you will not be able to compete with the owners of greenhouses where greens are grown all year round. It’s good if you can create the necessary microclimate in the greenhouse to get a crop regardless of the season.

You can change the range of your products depending on the season and fluctuations in customer demand.

When to grow? If the equipment and financial possibilities allow you to create heating and artificial light in the greenhouse, then do not stop the growing process all year round. Agree, the New Year and Christmas holidays contribute to a significant increase in demand for fresh "green" products.

Growing greens for sale: myths and reality

In order to draw up a business plan that corresponds to reality, it is necessary to abandon the illusions that various online publications instill in beginning "agricultural businessmen".

Myth No. 1 “Growing greens in your own greenhouse as a business does not require special investments”

Greenhouse for greenery should be equipped with heating, ventilation and lighting systems

Indeed, if you plant several beds, then the cost of buying seeds, watering and care will be minimal. Then you can sell the surplus crop and recoup all the same minimum costs. If you grow large batches of high-quality (!) Greens all year round, then you will need:

greenhouse equipment (if you don't already have one);
seeds;
fertilizers;
insecticides;
watering (it would be more correct to irrigate the greens by drip irrigation);
utility costs: water, electricity - heating during the cold season;
transport to deliver the goods to the point of sale (fuel and depreciation costs).

Correlate all these indicators with the area of the greenhouse and you will get the amount that you will need for a successful start of the "green" business. When you understand how much money it will take to get started, be sure to also consider the financial and time costs of the growing process per year.

Important! Don't forget the so-called man-hours: will you be able to do the job yourself or will you need helpers (who probably also need to be paid).

And when the economic justification (business plan) seems to be ready, then a thing pops up that everyone forgets about at the initial stage - the tax base.

Important! For wholesale trade, you must obtain the status of an entrepreneur, and in this case, you must take into account the tax base

Without the status of an entrepreneur, it is unlikely that it will be possible to work with wholesale sales.

Myth number 2 "With 1 m 2 you can get 5 kg of fresh herbs"

When you have completed the first part of your business plan and figured out how much money you need to enter the green market, it's time to calculate your future income. You should be aware that not every type of greenery will give you the promised 5 kg per square meter, especially if you plant the plants correctly - namely, not too densely.

Greens must be planted correctly, following the recommendations for sowing density

Next, you should find out the cost of 1 kg. Moreover, if you sell your goods yourself (without intermediaries), then you can focus on the retail price, and if you supply greens to points of sale as a wholesaler, then the price per kilogram will be wholesale (lower).
To put it simply, when your estimated income exceeds your expenses, the business will be successful. However, you must understand that the net profit will appear only after a certain number of months, when the "starting" investments pay off.

Myth #3 "Growing greenery doesn't require special knowledge"

Yes, greens are not as difficult to grow as, for example, Dutch rose varieties. But you will need to take the time to delve into the topic:

how to cook seeds;
according to what scheme to land;
how, when and how much to water;
what quality and temperature should be water for irrigation;
how to prevent the appearance of pests;
how to treat plants for diseases;
how to ensure proper lighting for each type of greenery;

An example of organizing the necessary lighting for greenery in a greenhouse

what microclimate to create for plants;
when to harvest;
and how to bring it safe and sound to the place of sale.

If you are ready to answer all these questions right now, then you really do not need additional preparation.

Basic rules for growing herbs for sale

For growing for sale, choose greens of early maturing and at the same time hardy varieties.
Buying seeds from wholesalers will be more profitable if your greenhouse area is large.
So that the soil does not deplete, alternate planting different types of greenery in separate areas.
Fertilize the soil.
Before planting, sort and soak the seeds in water, as is done with vegetable seeds (this will speed up their germination).
To constantly get a crop, plant not all the greens at once, but in stages: after 10-12 days a new batch.

Greenhouse prepared for planting different types of greenery

Arrangement of a greenhouse for growing greens for sale

To calculate the profitability of a "green" business, it is important to take into account the region of your residence: in the southern part of the country, daylight hours are longer and there are no too severe frosts in winter, so the cost of heating and lighting greenhouses will be 3-3.5 times less than in central Russia. Therefore, sometimes in winter it is more profitable to grow greens in warm regions, so that later they can be imported to colder regions - transport costs may be less than electricity costs.

For growing greens for sale, a polycarbonate greenhouse is best suited

For growing greens for sale all year round, a polycarbonate greenhouse with a metal frame is best suited. It's all about thermal insulation and the degree of light transmission:

A glass greenhouse does not retain heat well, so it will have to be heated continuously in the winter (this will increase the cost of growing greenery several times). As for the summer period, glass is not able to protect plants from sunburn to the necessary extent. In addition, the construction of such a greenhouse in itself is expensive. In terms of safety, shards from broken glass can injure greenhouse workers.
Polyethylene greenhouses are generally very difficult to consider as an option for winter growing greens. In the summer, plants in such a greenhouse may not have enough light. But the construction of the greenhouse itself will cost you inexpensively.
A polycarbonate greenhouse keeps the temperature inside well, while letting in a sufficient amount of light from the outside. The cost of building a structure is average (in comparison with previous options).

Shelves for growing greens significantly increase the usable area of the greenhouse

If your greenhouse is too small for growing greens for sale, then build shelving - and the plants can be placed in several tiers. Thus, the usable area will increase by 2 or even 3 times.

How to prepare greens for sale

It is not enough to grow good greenery, it must be properly offered to the buyer. And even if you work as a wholesaler, a lot depends on your efforts in this matter.

It is important not only to grow good greenery, but also to offer it beautifully to the buyer.

You can sell some greens by weight (green onions, parsley, dill), but more often - in bunches. Form bunches in the evening. To do this, carefully fold the stem to the stem and wrap it with thread. To prevent the greens from wilting, they put it in a container with water (only the stems are dipped).

Important! In order for the business of growing greens to be profitable, you need to agree on supplies with the maximum possible number of points: shops, cafes and restaurants, markets.

It is due to the large turnover of goods that you can make your business profitable. A wholesale buyer can even be invited to the greenhouse to make sure of the quality of your products and your compliance with all sanitary standards. After all, large retail chains and well-known restaurants value their reputation, so they will not agree to purchase goods of dubious quality.

How to organize a greenery growing business: video

Growing greenery for sale: photo

Is it possible to make a million over the summer? It is possible, and growing greens in a greenhouse and the subsequent sale of onions, dill, parsley will help you with this ... However, in order for the business to go uphill, you will have to try.

Great business idea

Particular attention should be paid to the greenhouse. You will need it, and not a greenhouse or open ground.

There are several reasons for this:

The beds are much more convenient to fertilize.
The growing season of crops increases to 9 months, respectively, and the harvest will be larger.
The weather won't stop you from doing business.

When it comes to greenery, the biggest demand is for:

feather onion;
spinach;
dill;
basil;
salads;
sorrel;
radish;
onion.

All other greens will not diverge well, but if you want to diversify the assortment, you can include it. The main thing is to know and carry out proper care. This will allow you to achieve the intended goal in the shortest possible time.

Project profitability assessment

It is possible to prove that the profitability of an enterprise is high using a simple example. Each summer resident has a plot, the area of \u200b\u200bwhich is from 6 to 20 acres. With a good harvest in one season, up to 2 tons of greenery can be harvested from a hundred square meters!

The cost of one kilogram of greens is on average about 150 rubles. Now consider yourself.

Two tons of greenery is about 300 thousand rubles (for one season). And since when growing in a greenhouse, you can harvest about 3 crops, it is quite possible to earn a million.

Greenhouse preparation

The best option for growing greens will be the device of a thermos greenhouse. Why is she good?

The double coating of the structure eliminates the need for additional heating.

You can start preparing for landing as early as mid-February. It is preliminary recommended to remove the snow around the greenhouse and lay a black film or roofing material. Inside the room, black covering material also spreads - it attracts the sun well.

As a result, in March it is already possible to sow dill, onion and radish. The soil will thaw by about 15 cm, this is quite enough.

Growing green onions

There are 3 types of onions:

sweet;
spicy;
peninsular.

Which one to choose? The spicy onion ripens the fastest, but its feather mass is small. The largest mass of feathers is in sweet onions, but it ripens for a very long time. It turns out that the peninsular varieties will be the best option.

Onions are planted in boxes in February. Then in March they are dived and placed in a greenhouse.

The distance between the bulbs should be 5 cm. After you plant the first batch, you should think about the second. To do this, new seeds are planted in boxes. By the beginning of the first harvest (after 20 days), the seeds will sprout and it will be possible to plant them.

Before removing the onions, the beds should be watered abundantly. Then 6 hours are expected, and the plant is pulled out along with the heads.

Growing dill

The most popular herb is dill. In view of this, approximately 50% of the crop should consist of this particular plant. Varieties are selected necessarily early. You need to update the varieties every three years.

Before planting, the seeds are soaked, but not germinated. Sowing takes place in beds located from north to south. It is necessary to timely water and weed. The distance between dill plantings should be 10 cm.

But before you start growing this or that additional type of greenery, you need to pay attention to demand. Undoubtedly, the variety of the assortment will attract customers, but when growing unclaimed crops, you risk being at a loss.

How to grow greens in a greenhouse (video)

Collection and transportation

A few hours before harvesting, the beds are abundantly watered.
Then the dill is pulled out, the roots are carefully cleaned from the ground and dried.
Next, the greens are placed in special waterproof containers, the leaves should be at the top.
It will help to store the product longer by placing it in water with fertilizers, top dressing and an aspirin tablet. In this case, the dill will be fresh for a week.

How to sell crops

Greens are often used in restaurants, cafes, eateries. It is sold in markets, supermarkets and vegetable shops. Retail sale involves the provision of special certificates. In the market, it will be enough to show a certificate stating that you have a household plot.

Greens are necessarily sorted by size. So, a bow with a long feather is supplied separately, with a short feather, respectively, comes in a different batch. The cost of production depends on who purchases the goods from you. Old, withered, non-marketable greens are removed from the container, it is better not to be greedy, reduce the price a little relative to competitors' prices. Thus, it will turn out to sell more, respectively, and the profit will be greater.

Investments and profit

Starting a business from scratch, the most money will be spent on a greenhouse. For example, a thermos greenhouse costs about twenty-five thousand rubles. You should also take into account the cost of buying seeds, but you can grow them yourself, in this case there will be no costs.

The area of the greenhouse is 10 square meters. The total profit from one harvest should be 6800 rubles. During the season, you can take several crops. The amount of profit will increase somewhere up to 32 thousand rubles. The number of greenhouses is not limited, it all depends on the area of your site.

The profitability of the business "Sale of greenhouse greenery" is high. The costs are small, the payback is fast, the demand is constant. In order for greens to be bought from you, you need to monitor the quality of products and slightly reduce the price compared to competitors.

In order not to lose the material, be sure to save it to your social network Vkontakte, Odnoklassniki, Facebook by simply clicking on the button below.