Probably, the phrase “German fashion” may seem somewhat unusual to some, but there is a brand in the world that refutes this skepticism. This is Hugo Boss, one of the best-known and most prestigious brands that has achieved success in the very complex and capricious field of producing ready-to-wear, that is, ready-to-wear clothing made on the basis of the dominant trends of a given season. Throughout its history, the company has seen many dramatic turns, and each time some outstanding personality played a role in overcoming the problems, using an unusual marketing technique.
Founder
Biographers of Hugo Boss differ in some points of his life story, but judging by the indisputable information, we can conclude that he:
- Born in Metzingen in 1885 into a middle-class bourgeois family.
- Graduated from school, vocational school and received special education on the trading side.
- He worked as a weaver, then served in the Reichswehr (1902-1905), and after demobilization he again became a simple worker, and remained so until his parents died.
- Having inherited the family business, he got married.
- From 1914 to 1918 he was again in the army, but did not perform any special feats at the front.
Perhaps some details of the biography are of historical interest, however, since they are not directly related to business, we can consider that the above is quite sufficient. Hugo Boss opened his own business in his native Metzingen in 1923, already at the ripe age of 38. He most likely did not shine with any outstanding talents.
Your own business
The direction in which Herr Boss decided to succeed should objectively be considered promising. Uniforms for schutzmanns, firefighters, postmen and other civil servants, in theory, should always be in demand. People can buy these dresses and suits or not, but the authorities will certainly dress the police - that’s what Hugo thought when opening sewing production. Probably, there were still some miscalculations in the business plan or the general economic situation in the country turned out to be worse than predicted, but by the end of the decade, Boss’s company was seriously threatened with bankruptcy. Germany paid monstrous reparations, and even state institutions did not have enough money. Historians point to the dedication of the workers who agreed to the reduction in prices, but they probably did not quit out of any special devotion to their employer, but simply because they had nowhere else to go. Unemployment was breaking all records. This is where an interesting story happened.
Membership of the NSDAP
Only in 1997 did the management of the Hugo Boss brand formally recognize the obvious fact of the company's collaboration with the Nazi leadership of Germany. Actually, there would be nothing special about this - not a single German brand that survived the Second World War retained a clean reputation. The point is different. Hugo Boss joined the NSDAP two years before Hitler came to power, and even sewed brown shirts for stormtroopers. It is quite possible that the ideas of National Socialism seemed close to the founder of the enterprise (many people then “bought” the beautiful words). On the other hand, the Nazis paid money, which was not at all extra for a bankrupt company. The controversy surrounding whether Hugo Boss was a convinced fascist, or simply pretending to be one for commercial reasons, continues to this day.
Karl Diebitsch, designer
Hugo Boss was not an artist-fashion designer, he had no experience in designing clothes, and his enterprise sewed mainly uniforms, which did not require particularly sophisticated approaches. When in 1934 the company received an order to develop uniforms for SS officers, Karl Diebitsch got down to business and managed to create a unique example of its kind, combining the original aesthetics characteristic of the Third Reich. The form made a frightening impression. In war conditions, however, black tunics, richly decorated with runes and skulls, turned out to be impractical, and they also attracted increased attention from enemy snipers. In addition to SS uniforms, the company produced other uniforms. There were also rumors that the Boss dressed the Nazi leadership, including the Fuhrer, but there is no documentary evidence of this. A lot of soldier's clothing was required, and all sewing enterprises in Germany produced it.
Post-war period
In 1945, Hugo Boss was fined 80 thousand marks and deprived of the right to vote, mainly for the exploitation of forced labor. Slaves (French, Poles and citizens of the USSR) stolen from the occupied territories to work in Germany were kept in hellish conditions. However, the entrepreneur, who found himself in the zone of responsibility of the Western allies, was not subjected to serious reprisals and continued his business. In 1948, Hugo Boss died at the age of 63, leaving the company to his son-in-law. Under the leadership of Eugen Holy, the company continued to sew the same railway and postman uniforms with which it all began. This continued until 1967.
Uwe and Jonen Holi
The Hugo Boss brand was created by the grandchildren of Hugo Boss. Before this, a timid attempt to sew men’s “civilian” suits was made by their father Eugen Holy in 1953, and this product was probably of good quality, but did not bring success. Having become heirs, the brothers decided to radically change their business strategy. They divided their responsibilities according to the classical scheme: Uwe became technical director, taking on management responsibilities, and Jonen took up design and collections, as well as marketing and advertising. This approach paid off - turnover grew to 3.5 million Bundesmarks, and the suits sold very well, but only in Germany. Some kind of “trick” was required.
Any story can be told with numbers and facts. But not the history of the Hugo Boss brand. And if fashion houses have a destiny, then the German company Hugo Boss AG, whose headquarters is located in Metzingen, has a difficult one. Many people today are fascinated by the following facts:
- Supplier of luxury tuxedos for the Oscars (200 pieces annually).
- Sponsor of the Guggenheim Museum of Art and its affiliates.
- One of the patrons of Formula 1 auto racing and “aristocratic” sports.
- 6,000 branded salons in 120 countries.
But there were periods of fiasco - bankruptcy, loss of reputation. But the brand survived. In the modern fashion industry, this is one of the most famous and most respectable Haute Couture houses. Its history is so closely intertwined with the history of the era that it is studied not only by fashion chroniclers, but also by researchers of ancient events. The historian-publicist Roman Köster published a book on this subject, “Hugo Boss, 1924-1945. A clothing factory between the Weimar Republic and the Third Reich."
To the origins of formation
The forerunner to the formation of the brand was the opening of a business by an ordinary tailor named Hugo Ferdinand Boss. This was a period of restoration of the country: the destructive First World War had just ended. World War. Germany, like all of Europe, needed textile products at that time. To this end, in 1923, Hugo opened his first company in a small town in Baden-Württemberg. Thus began the history of one of the famous and respected brands. Things took off - he soon became the owner of a factory that made uniforms for police officers, postmen and laborers.
Two years later, in 1925, the workforce numbered 33 employees. A time of crisis is coming, and as a way out of it, Hugo expands his assortment, adding hunting equipment, national costumes, rubber raincoats, and leather jackets to his uniform. Some dedicated employees agree to take a pay cut for the good of the cause.
But the widespread crisis of that period took its toll. By 1930, Hugo Ferdinand Boss was forced to declare bankruptcy. It’s paradoxical: the founder of the Hugo Boss brand did not think about fashion, about the high mission of beautifying women and masculine elegance. He was a practical man with an entrepreneurial spirit. He turned out to be a victim of time, and a name was laid on the altar, the honor of which had to be restored by children and grandchildren.
In the service of the 3rd Reich
It is known that in addition to economic phenomena, any business is influenced by political and social events. Thanks to them, Hugo's company got a chance for revenge. The year 1931 was marked by the owner’s entry into the National Socialist party ranks. And since 1932, his factory began to work for the authorities. The entire German army, including Wehrmacht officers, began to wear uniforms issued by the company. True, the design of the military equipment of the SS, SA, and Hitler Youth belongs not to Hugo Boss, but to Karl Diebitsch. To increase production volumes during this period, Polish, Ukrainian, and French prisoners of war worked in sewing workshops.
Of course, these facts could not go unnoticed after the end of the war. Hugo Boss was convicted of collaborating with the Nazis and was punished with a fine and deprivation of voting. And a big dark spot fell on the company’s reputation. But it was the post-war years again, the company turned out to be in demand. German postmen and police officers again wore uniforms from a tailor who did not even suspect that his name would be crowned with a standard classic in clothing.
New stage - new format
The year 1948 was marked by a tragic event: Hugo Boss dies. The company lives and develops further thanks to the traditions of family. In the 50s, the factory sewed not only uniforms, but also the first suits for men. This was the first step, the first interest in fashion trends. So workwear gives way to stylish things. The picture completely changes in 1967: the grandchildren of the founder, siblings among themselves - Johan and Uwe Holi take the company into their own hands. In the context of a general economic recovery, they take the Hugo Boss case to the highest level.
Period 70-80 marked with very important milestones:
- In 1972, Hugo Boss established a tradition of sponsoring annual Formula 1 races and other championships.
- In 1975, the company's staff was joined by the brightest designer of our time - Werner Baldessarini.
- 1984 is the debut year for the brand's perfumes.
The Holy brothers turned out to be great strategists. In 1985, the company was transformed into a joint stock company and took on the official name Hugo Boss A.G. Now it is the largest European and world manufacturer of classic clothing intended for men. A women's suit from Hugo Boss will be released in 1998.
Therefore, in 1993, the company was placed under the management of the Italian group of companies Marzotto (now Valentino Fashion Group). The Hawley brothers were replaced by Peter Littman, who did some rebranding. Now the Hugo Boss brand is represented by trademarks aimed at different target audiences:
- Boss. Respectable classic wardrobe.
- Hugo. Bold, extravagant youth clothing.
- Baldessarini. Luxury brand.
Peter Littman turned out to be a believer in social competence. In 1996, the Hugo Boss Award was approved for success and achievements in art. A year later, management admitted Hugo Boss's complicity with the Nazis and pledged to pay compensation to everyone who worked in captivity at their grandfather's production. This step was appreciated in the international community: the Hugo Boss brand began to be linked with Nazism much less frequently. But in 2000 there will again be those who will again present to their descendants the sins of their grandfather. Hugo Boss A.G. join public organization“Memory, Responsibility, Future” and will allocate 500,000 pounds sterling to compensate for the labor and moral damage of former forced laborers.
2000s: triumph and globalization
At the beginning of the new century, the assortment policy of Hugo Boss A.G. expands its horizons. Since 2000, the traditionally masculine brand has begun feminization: the first serious collection for women was released.
In 2002, little fashionistas will begin to wear the brand, because the Hugo Boss children's line will quickly fit into the needs and fashion trends for children.
In 2004, the brand will conquer the classic trendsetter - France. Of course, it will be Paris, of course, the Champs Elysees. Here, at number 115, a huge mono-brand boutique will open.
In 2005, the Boss Skin line was launched - cosmetics for the stronger sex. In addition, a license was obtained to produce personalized glasses.
The year 2006 was marked by the brand's first collaboration with Jamiroquai band leader Jay Kay. The JK for Hugo collection consists mainly of biker jackets and gloves and jersey clothing.
In 2007, Werner Baldessarini bought out the brand of the same name, and replaced it on the fashion catwalk with a pre-developed alternative line, Boss Selection.
In 2008, Hugo Boss A.G received the licensing right to produce women's jewelry in partnership with the Swarovski brand.
In 2009, the company decided to release an elite model of the Samsung Hugo Boss phone.
Hugo Boss of the XXI century
On the global fashion catwalk Hugo Boss A.G. presented today by two brands: HUGO and BOSS. Perfume, accessory lines and the richest collections of clothing are created and produced under each of them. Each series has its own adherents, its own target audience.
- Black Label. These are premium items for professional and work activities, for formal and informal dates. Men's, women's, children's lines.
- Selection. Luxury models and accessories for men.
- Green. Sportswear for men and women, accessories.
- Orange. The same directions, but casual with an emphasis on practicality.
- HUGO: Avant-garde women's and men's clothing, accessories. The brand is aimed at a progressive attitude to fashion.
- Hugo Boss perfume. Hugo Boss produces its fragrance products in close alliance with Procter & Gamble. The brand's first men's perfume is Hugo Boss No. 1 (1985). Today there are more than 40 original fragrances from Hugo Boss. Hugo Boss perfumes are included in the top ratings of world-famous perfumery products.
Today, a Hugo Boss item is the standard of style, the height of elegance, success and self-respect. The brand's clothing looks great in any setting - from a social event to a visit to a palace. For each outfit you can choose perfectly matching shoes and brand accessories. Because the designers of this Fashion House offer understandable, but at the same time cool things that are not just comfortable, but also look incredibly stylish.
Hugo Boss (Russian: Hugo Boss) is a German company, a manufacturer of fashionable clothing. The brand was founded in Germany in 1923. The main shareholder of the company is the Italian Valentino Fashion Group, it owns 50.9% of the shares.
Brand Hugo Boss
About the company
Hugo Boss is a popular German company that produces clothes mainly in a classic style. This is necessarily a strict image and clear lines, because the main clients are executives, politicians and entrepreneurs who need clothes that represent the status of its owner. In addition, the luxury perfumes and accessories produced by the brand are successful. But the company has been working toward this success for almost 100 years, starting with the production of protective clothing and soldier uniforms.
Brand history
The history of the company goes back to 1923, when Hugo Boss opened a workwear tailoring shop in Metzingen (Germany) where his family worked. The atelier grows into a small factory, but the enterprise cannot survive the crisis, and Hugo Boss joins the Nazi party and receives large orders for sewing uniforms for military personnel. Its factories employ prisoners of war. But after the end of the war, the entrepreneur was accused of collaborating with the Nazis and imposed a huge fine.
Hugo Boss died in 1948 and his children and grandchildren took control of the company and turned the company towards the world of high fashion, gradually turning the brand into a global brand. A perfume line is launched. The Fashion House is founded.
In 1993, the company was bought by Valentino Fashion Group. Global changes in the brand structure are taking place. There are lines designed for different target audiences. These include the timeless classic “Black Lable” for young men, the youth direction “Orange Lable” for a casual weekend, and luxury clothing “Baldessarini” – elegant, expensive clothing for the financial and political elite.
In 2000, a women's business line and a casual line were launched, and later a children's line. A large project of luxury accessories is entering the market. These are luxury glasses, watch production in cooperation with a Swiss company, men's cosmetics, women's jewelry, together with the company.
In 2009 the company begins production mobile phone Samsung.
Hugo Boss brand products is an indicator of the excellent taste and elegance of its owner. The company is actively engaged in social activities; this name has become a lifestyle, a symbol of well-being. Therefore, it is not surprising that the company currently generates revenues of about $1.5 billion. The number of employees working in the company exceeded 9,000 people.
Only expensive materials are used to sew clothing models, because they are made in the highest-rated factories in the world. The leather for the products of the "Boss Hugo Boss" line is tanned only in Germany and England from lambs raised in Alpine meadows and passed the most meticulous test for the absence of fat under the skin.
Facts about the company
- Every year the company produces 200 tuxedos for the Oscars.
- Since 1995, Hugo Boss has sponsored a network of Guggenheim museums in different cities and countries.
- Provides sponsorship support for Formula 1 and golf competitions. Helps other elite sports.
- The main shareholder of the company is Valentino Fashion Group.
- Chief Executive Officer - Bruno Selzer.
- Products are presented in 120 countries in more than 6,000 stores.
Hugo Boss is a German brand of men's and women's clothing, shoes and accessories, owned by the German company Hugo Boss AG. The range is very wide. The quality varies: sometimes frankly mediocre, sometimes very good... but perhaps never great or ideal. Price segments: above average and upper.
In Russia, Hugo Boss items can be bought in branded stores, the Moscow TSUM, the TSUM discount, the "Ostaki Sladki" discount on Savvinskaya Embankment (owned by Bosco di Ciliegi, the official distributor of Hugo Boss), Stockmann stores and some online stores (tsum. ru, bosco.ru). Be careful with multi-brand stores, as Hugo Boss clothing is quite actively counterfeited.
Story
The Hugo Boss company was founded in 1924 in the city of Metzingen by a German merchant-entrepreneur named Hugo Boss. The Boss factory specialized in the production of shirts, jackets, jackets and raincoats, but the enterprise turned out to be unprofitable due to the economic decline of those years. In 1931, due to large debts, Hugo actually had to start all over again. This time his business turned out to be more successful, but there is such a black spot on him that it is impossible to get rid of it - you can only keep silent about it.
The point is that the Hugo Boss company worked closely with the Hitler regime. Of course, this fact is not advertised by the brand, although it was officially recognized by it. Of course, in those days many German companies worked for the fascist authorities, but the situation with Hugo Boss stands out among others: Hugo joined the Nazi party back in 1931, a couple of years before Hitler came to power - and, apparently, was an active supporter Hitler's ideology. Nobody forced him to do this.
In addition, Hugo Boss became a member of the SS - and, in fact, with the help of the Nazis, was able to improve his affairs. Soon the Hugo Boss company became a major manufacturer of uniforms for German soldiers, postmen, railway workers, members of the Hitler Youth... Cooperation with the fascist regime helped increase its turnover by 85 times, and its profit by 48 times (if we compare the results of 1932 and 1941, but not take inflation into account). It is not surprising that seventy years later, various mocking collages began to appear on the Internet - for example, this one:
Moreover, there is information that Hugo Boss was personally acquainted with Hitler, as well as information that the top management of Hugo Boss in those years was very pro-Nazi (according to historian Henning Kober). During the Second World War, Hugo Boss did not disdain the free labor of prisoners of war - about 40 French and 140 Poles, and possibly prisoners from other countries, including the USSR. All of them were kept in very poor conditions.
Under public pressure in the 1990s, Hugo Boss, on its own initiative, commissioned an investigation into the firm's activities in the 1930s and 1940s from historian Elisabeth Timm, but was apparently horrified by the results and refused to publish them (however, this research is now available in the public domain). However, then the Hugo Boss company nevertheless joined the compensation fund for former forced laborers and paid more than a million US dollars there.
Now let's go back to 1945. It is not surprising that after the end of World War II, Hugo Boss was tried, removed from running the business and forced to pay a very substantial fine. The boss died shortly after this - in 1948, but his company was able to survive the crisis. She switched from producing uniforms to sewing men's suits and gradually occupied her very strong niche in the domestic market.
In the 1970s, the strengthened company entered the international arena and became a sponsor of several racing drivers and teams; The beginning of the expansion of the Boss brand dates back to the same time (before that it was not used, and it was registered only in 1977). 1984 was marked by the launch of perfumes under its own brand, and the following year the company became joint stock company and entered the Frankfurt stock exchange.
In 1989, Hugo Boss launched sunglasses under your own brand; In addition, in the second half of the 1980s, the company became a sponsor in the world of tennis and golf (in particular, it sponsored the Davis Cup in 1987). In 1993, the Hugo and Baldessarini brands were launched, and in 1995, shoes appeared in the Hugo Boss range.
At the end of the 20th and beginning of the 21st centuries, Hugo Boss actively began opening branded stores and also continued to develop an international sales network. Today, the company's products are represented in more than 120 countries and in a total of at least six thousand stores; the company itself owns several hundred branded stores, and more than a thousand Hugo Boss boutiques are franchised. The company's net profit as of 2010 amounted to more than 262 million US dollars.
Assortment
As noted above, the Hugo Boss range is very large. The company produces both very formal and informal clothing in different styles. The design can be both very restrained and boring, and bright and cheerful. The color range is very diverse, although gray and blue tones clearly predominate. The assortment includes items of a conservative cut, and clearly youth clothing and shoes.
It should be noted that in Hugo Boss stores you can buy clothes, shoes, and accessories - in fact, you can dress from head to toe. As a rule, the level of Hugo Boss items is not too high, but I wouldn’t call it frankly low either. Perhaps the brand is one of the brightest manifestations of the luxury mass market - a phenomenon described by me in.
Here are the characteristics of the “average” Hugo Boss suit. Design - plastic buttons, no manual operations. As a rule, the materials used are 100% wool fabrics, including wool with low super values; sometimes cotton and . The lining is made of viscose or (for more expensive models) viscose and the bottom is hemmed using a regular machine. The cuffs are usually non-functional. Country of origin: usually Türkiye, but there are exceptions.
To be fair, it should be added that there are Hugo Boss suits more high level(although they clearly make up a small share of the total assortment). The buttons of such suits can be made of natural materials (for example, mother-of-pearl), the construction is (and perhaps fully-canvassed), the lining is 100% cupro; There may even be a couple of manual operations involved. The fabrics for expensive Hugo Boss suits are mainly Italian: Guabello, Drago, Ferla, sometimes even Loro Piana (up to super 150s).
Hugo Boss trousers are equipped with a regular belt (not), plastic or metal buttons, and a YKK zipper. Fastening: zipper + button or zipper + 2 buttons + hook. Countries of production: in most cases Türkiye and Romania.
The “average” Hugo Boss shirt is made of fairly ordinary cotton fabric, equipped with plastic buttons sewn on without a stem. The side seams are sewn in , the yoke is regular (not), the sleeves are sewn as usual (the long seam on the sleeve goes into a long side seam). there are no manual operations. The bones in the collar are plug-in (). Production is Asian or Eastern European. Single models are made from Albini fabrics, some from . Fabrics are used quite often. Collars are usually fused.
Hugo Boss shoes and boots are produced mainly in India and have, to put it mildly, not a very attractive price-quality ratio. Constructions: , Vulcanized, . The most expensive models are made in Italy, but again they do not reach the highest class. The design can be either strict, classic and cute, or quite controversial (as in the photo below).
Finally, ties. They are made in Italy, but they do not cause delight. The fabrics are natural (usually 100% silk), but not very pleasant - they are far from Luciano Barbera or Dolcepunta. It is possible that the back seam, although closed at the ends with two bartacks, is at least in some cases made on a Liba machine, simulating a hand stitch (for more details, see the article on). The width of ties varies between 6-8 centimeters. On the reverse side there is a loop made of the same material as the tie itself. There is no self-reinforcement (that is, ties are not).
Rulers
Hugo Boss' best lines are Selection and Tailored, but it is curious that Selected is currently not on the official website. Other lines, much more common:
- Boss Black/Boss- main line; business and informal clothing for men and women
- Boss Orange- informal men's and women's clothing (casual)
- Boss Green- informal men's and women's clothing with a sporty twist
- Hugo- business and informal men's and women's clothing with a fashionable twist
Personal impressions. Reviews
Although I have a very lukewarm attitude towards Hugo Boss in general, I am satisfied with the only thing from this brand that I own. These are informal cotton trousers - a kind of hybrid of jeans and chinos. They turned out to be quite good, comfortable, wear-resistant; They tolerate washing well and have lasted for more than three years. They can be called workhorses - of course, in terms of level they are noticeably inferior to the best Italian “analogs”, they look quite simple, but they cope with their function well.
There was a time when I wanted to buy a Hugo Boss suit, jacket, shirt... but, fortunately, I quickly realized that it was not worth it: these are not clothes worth pursuing. Yes, Hugo Boss also sells cute and high-quality items, but the prices are so inflated that even on sales it makes sense to buy not everything. Hugo Boss clothes and shoes, I repeat, are very ordinary, and although sellers and marketers are trying to position Hugo Boss as a cool and “premium” brand, it should be remembered that in essence it is not cool at all... and it is far from premium, not speaking of luxury.
In 1923, Hugo Boss founded the company in the small German city of Metzingen. In the 1920s, he created overalls, protective clothing, raincoats and uniforms for soldiers and workers, sometimes without even indicating his name, and the suits that made the brand famous only began to be produced in 1953, a few years after the death of Hugo himself.
In the following decades the company experienced ups and downs, and it was only in the 1970s that Uwe and Johan Holy, now Hugo's grandchildren, were able to put the business on a secure footing. It was they who approved the name of their grandfather as the name of the company - it emanated solidity, it was readable and easy to pronounce in almost all languages - and began step by step to establish the company's authority in the international arena and increase sales volumes.
Hugo Boss
A successful and decisive PR move for Hugo Boss was the creation of clothing for the film Rocky 4 starring Sylvester Stallone. Later, the Hugo Boss brand used this move again and provided clothing to the heroes of the popular American TV series Miami Vice.
Today, the German company Hugo Boss is one of the most influential in the fashion world and has an annual turnover of about one and a half billion dollars a year.
As part of the extensive HUGO BOSS sales network, which includes 250 BOSS brand stores, the brand is represented in more than 100 countries. Thanks to the active work of HUGO BOSS in various areas, this name has become a symbol of prosperity, modern perception life, lifestyle.
Every year the company provides about 200 tuxedos for the Academy Awards ceremony. World-famous Hollywood stars prefer HUGO BOSS to other men's clothing brands. Regular clients of the Boss Hugo Boss brand are the most famous men in the world, such as Antonio Banderas, John Travolta, Brad Pitt, etc.
Since 1995, HUGO BOSS has been an active supporter of the renowned Guggenheim network of contemporary art museums in 4 cities around the world.
Formula 1 fans and golf fans are probably aware that HUGO BOSS is one of the sponsors of these elite sports competitions. Leading Formula 1 drivers Michael Schumacher, Miko Hakkinen and David Coulthard, famous tennis players Stefan Edberg and Thomas Muster, as well as one of the world's most famous golfers Phil Michelsen make up the majority of their wardrobe from HUGO BOSS models.
From a menswear brand once associated with classic, perfectly cut suits, BOSS HUGO BOSS has transformed into an upscale clothing brand that harmoniously combines traditional classics with leisure and social wear.
The Hugo Boss man is active, focused and success-oriented; in addition, he is also self-confident, has impeccable taste, and keeps up with the times.
Black main label - BOSS brand HUGO BOSS for successful businessmen, top managers, politicians.
Hugo HUGO BOSS is a red label for advanced informal youth.
And the Baldessarini HUGO BOSS brand is for sophisticated clients; the clothes of this brand are sewn by hand.
The orange label of the brand "Boss Sport Hugo Boss" is presented for people who love an active lifestyle.
All these brands make HUGO BOSS a trendsetter in the international arena. All clothing models are made exclusively from expensive materials, since 80% of the materials for Hugo Boss are made by the most famous weaving factories.
The leather for the branded "Boss Hugo Boss" jackets is made only in England and Germany. At the same time, lambs are specially raised in Alpine meadows, after which only those animals are selected that have the least amount of fat under their skin - this contributes to further elasticity of the skin. One long jacket requires 4 to 6 lambs!
To ensure an appropriate presentation of its products, HUGO BOSS sells them exclusively in carefully selected exclusive stores as well as BOSS brand stores. Quality and design, innovation and creativity are the driving elements of the company.
Loading...